AI-assisted film & ad studio
A filmmaker's eye,
A filmmaker's eye,
AI-assisted scale.
Scroll-stopping product & brand videos — directed, then multiplied with AI into angles, variations, worlds and languages. Delivered in days, not weeks.
Directed, not prompt-monkey AI
A director's eye at the core
Real + AI hybrid
The shift
Every brand needs more video
Every brand needs more video
than the old ways can make.
Every platform wants native video every week — and ten variations to test. Real crews are slow and costly; pure-AI looks cheap and generic. The brands that win flood every feed with cinematic video — without the crew, the cost, or the wait.
Feeds never stop
9:16, 1:1, 16:9 — and a stack of cut-downs to test against each other, every single week.
Always-on demand
Crews are slow & costly
Locations, gear, people and weeks of turnaround — for a single hero spot.
Weeks, not days
Pure-AI looks cheap
Generic, plasticky, off-brand — a race to the bottom anyone with a subscription can enter.
Seen it, scrolled past
The approach
Why this isn't another AI shop.
Anyone with a subscription can generate video — and audiences can already smell it. The moat is the hybrid: real hero footage that grounds every frame, then AI to do what a solo crew never could. Craft first, scale second.
A filmmaker's eye
Story, framing, taste, restraint — the things AI can't fake. Every concept is built on a single-minded idea, then directed, not just generated.
Directed, not prompted
Reinventing reality
Worlds built with intent — composed and directed frame by frame, whether shot on camera or generated. Never left to a prompt's guess.
Composed, not generated
AI for scale & speed
Impossible worlds, endless ad variations, new angles, backgrounds and languages — multiplied from one shoot, finished and graded in days.
Worlds · variations · turnaround
Why hybrid wins
Cinematic and fast.
Cinematic and fast.
You no longer have to choose.
Three ways to make a brand video. Only one is cinematic, scalable and quick at the same time.
Traditional crew
Slow
- Genuinely cinematic
- Weeks of turnaround
- Big budgets
- Painful to iterate
24 Illusions
The hybrid edge
Days
- Real craft at the core
- AI scale & variation
- Delivered in days
- Defensible & on-brand
Pure-AI shops
Cheap
- Fast & inexpensive
- Generic & soulless
- Off-brand
- Instantly forgettable
Selected work
Real films. AI illusions.
The hybrid in practice: live-action short films and a music video that prove the craft — and a run of AI shorts from “Still Impossible” that show the scale. Tap any frame to play.
Films & music video
Shorts · Still Impossible
Films shown as portfolio work and remain © their respective owners and collaborators; AI shorts created by 24 Illusions / Still Impossible. Category references are illustrative and swappable per client.
How we work
One repeatable pipeline.
One repeatable pipeline.
Days, not weeks.
The same five moves on every job — which is exactly how the turnaround stays fast and the quality stays high.
1
Brief & concept
A sharp, single-minded idea first — the difference between a video and an ad that works.
2
Build the hero shot
On camera or generated — FX30, X5, iPhone or AI, whatever the shot needs.
3
Extend with AI
Multiply angles, variations, backgrounds and languages from the hero shot.
4
Edit & grade
Cut, scored and colour-graded to a finished, platform-ready standard.
5
Deliver
In days — in every format and aspect ratio you need to ship.
What you get
Not one video.
Not one video.
A reusable asset package.
Every project hands back more than a clip — and every project makes the next one start faster.
Hero + cut-downs
One signature spot, plus 9:16, 1:1 and 16:9 versions ready for every placement.
Variations to test
Multiple edits and hooks, so your media spend always has something to optimise against.
Multi-language versions
Hindi, Marathi, English & more — one shoot, many markets, India to global.
Source assets, yours
Stills, prompts and project files — kept, so the next campaign builds on this one.
From the lens
Real frames. Real sets.
Stills and on-set moments — the craft the studio is built on. The feed moves faster than this page; come say hi.
The studio
24 Illusions.
An independent film & AI studio. We direct every piece, then use AI to push it further than a traditional crew ever could — more angles, more variations, more worlds, delivered in days.
A director's eye and a documentary's honesty, scaled with the new tools. Direction first, AI second — never the other way round. Founded and led by filmmaker Yash D. Gadre.
What I make
Six ways to put video to work.
From a single scroll-stopping product ad to a monthly content engine. Start with one — scale into a retainer.
★ Start here
🛍️
Product Ads (D2C)
Short, punchy product videos for Meta, Instagram & TikTok — built to stop the scroll and sell.
Deliver: 1 hero (15–30s) + 3 platform cut-downs (9:16, 1:1, 16:9).
⚡
UGC Variations at Volume
Many ad variants from one brief, so performance marketers can test fast. Sells speed and volume.
Deliver: packs of 5 / 10 / 20 variants from a single brief.
🎵
Music & Lyric Videos
Narrative, mood and visual storytelling for independent musicians and labels.
Deliver: 1 full video (2–4 min) or a lyric-video pack.
🎬
Brand Films & Founder Stories
The premium hybrid anchor — live-action, AI-extended, scripted and graded.
Deliver: 60–90s brand film — scripted, shot, AI-extended, graded.
🏝️
Real-Estate & Hospitality Reels
Walkthroughs and destination reels for hotels, homestays, realtors and resorts.
Deliver: 1 property/venue reel (30–60s) + cut-downs.
🔁
Monthly Content Retainer
A predictable package of videos every month — the stability play for brands that post constantly.
Deliver: 4–8 short videos / month, fixed scope.
Packages
Simple to start. Built to scale.
Product-ad packages below as a starting point. Brand films, retainers and India-based pricing are quoted per project — just ask.
Starter
from $200
- 1 hero video
- 2 platform cut-downs
- 1 revision
- 5-day turnaround
- Live-action element
Most popular
Growth
from $450
- 1 hero video
- 4 platform cut-downs
- 2 revisions
- 3-day turnaround
- Live-action element (hybrid)
Scale
from $900
- 2 hero videos
- 8 platform cut-downs
- 3 revisions
- 2-day turnaround
- Live-action element (hybrid)
Indicative global rates. Brand films, music videos, retainers & India-based pricing quoted per project.
Let's talk
Let's make something
Let's make something
worth stopping for.
Tell me about your brand, your product, or the film in your head. We'll send back a concept — usually within a day.
or reach out directly